08 Jan American Express
About AMEX / Progreso Bank
The American Express Company, also known as Amex, is an American multinational financial services corporation headquartered in Manhattan’s Three World Financial Center in New York City.
It is exclusively represented in Dominican Republic by Progreso Bank, one of the pioneering institutions in the multi-service banking with more than 40 years of experience in the market.
The Client’s need
AMEX had a great rewarding program but needed a better way to inform their customers about it. Their urge was to develop an online presence and facilitate access to information. They needed an easy-to-use content management system to display new benefits to the Membership Rewards Program affiliates.
Our team created a website with a simple and responsive content management system. We made it accessible to use to all the bank staff without requiring any technical help to gain time and efficiency. The process of updating the benefits of the membership program became straightforward and effortless, decreasing the time to market for new features. To improve readability our designers created simple animations to explain to users the benefits of being part of the rewarding program.
Collaborations in this project: Concept & Design by Ogilvy One.